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Privacy policy


Please read our Privacy Policy carefully. This Privacy Policy applies when you visit or browse our website without purchasing any product, when you register with BBS, and when you use our services for purchasing products. Please also read the Terms and Conditions [link]. BBS is managed by FLA Europe NV, its registered office is located in Oudenaarde, Belgium. Please refer to our contact page for the full address.


Everyone has the right to the protection of his/her personal data. BBS respects its users' right to be informed regarding the collection of and other operations involving their personal data. In using data that may directly or indirectly identify you personally, we will apply the principle of strict necessity. For this reason, we have designed BBS in such a way that the use of personal data will be kept to a minimum and will not exceed the purposes for which your personal data was collected and/or processed. We do not process your personal data when we can provide you with services using anonymous data or other means which allow BBS to identify you (such as marketing research made for improving our services). Only when it is strictly necessary or upon request of the competent public authorities or the police we will disclose your personal details. BBS determines the purposes and means of processing your personal data, including security measures.

We want our users to always be aware of any information we collect, how we use it, and under what circumstances, if any, we disclose it. BBS makes every effort to treat your personal information with care. Most of our pages can be accessed without having to fill in any personal details. For some parts (registration, making an order, …) we do need information. This statement explains how BBS treats this information and what it is used for.

Information collection and use

We respect each visitor's right to personal privacy. We collect and use information throughout our website only as disclosed in this Privacy Policy. This statement applies solely to information collected on this website. In order to gain access to certain parts of the website, you will be asked to give personal details. This will be the case if, for example, you register for a service or subscribe to the newsletter. Personal data will be disclosed to third party companies (only when this use does not exceed the purpose for which your personal data was collected) which provide BBS with specific services and autonomously process your personal data only for the analysis of customers’ behavior on the website so that we can improve our services to you. This only in accordance with applicable laws and regulations. We use our customers' email address to confirm orders, update order information, inform about offers, and to notify contest winners. You can subscribe to or unsubscribe from our weekly promotions at any time. We do not sell, trade or rent personal information such as your name, email address or purchase history.

Additionally, BBS uses the Hotjar application to test the efficiency of our website based on real visitors’ interactions. Personal details such as e-mail address, phone number, etcetera are not saved via this platform. To access Hotjar’s privacy policy, please click here.

Finally, BBS also uses the LiveChat application which allows us to chat with our users while they are browsing the website. Any data filled in (e-mail address and name) and the chat conversations may be stored in the app’s archive and accessed by the moderators. This information is used for further communication when necessary. Please find LiveChat’s privacy policy here


We use cookies on the site to manage the processing of your order. The cookie we receive does not gather any information about your name, address, billing information or credit card. It is used solely to help us maintain your shopping cart and enhance your shopping experience. Cookies are strings of text stored in a file on your computer. They cannot execute any programs or access any other information on your computer. In addition, cookies can only be read by the site that placed the cookie in the first place.

This website uses Google Analytics, a web analysis service offered by Google Inc. Google Analytics uses cookies to analyse how our website is used. The information gathered is sent to a Google-owned server in the US and is stored there. Your IP-address will be shortened by Google if you are located in a EU member state or European Economic Area member state and if IP-masking is activated. Only in very rare cases will Google save the complete IP address. Google will store general information to be able to track how you use the website, to make reports about online activity for the website moderators and to offer other services regarding website and internet use. You can prevent cookies being saved by checking your browser settings. When you disable cookies, we cannot ensure you will be able to use all functions on this website. Furthermore, you can prevent that your data (gathered by cookies and related to your use of the website) will be sent, saved and processed by Google by downloading this browser plug-in:

Creditcard details

BBS does NOT collect your credit card details. At no time during the transaction do we have any access to your private information. If you purchase from BBS, you will pay through MultiSafepay. MultiSafepay has its own privacy policies, which you can access here. BBS also provides a transaction ID#, so the order can be looked up in the MultiSafepay database.